What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist)

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Linking Out Loud

Distinctly

13 episodes

1 week ago

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

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What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist) | Rosie Taylor

Linking Out Loud

38 minutes 22 seconds

5 months ago

What Makes Your Pitch Stand Out to a Journalist (According to a Health Journalist) | Rosie Taylor

In this episode, we sit down with award-winning freelance journalist Rosie Taylor, who specialises in health and consumer affairs topics for major national publications. We explore the unique advantages of working with freelance journalists versus staff writers, including their ability to pitch across multiple publications and their established relationships with editors.

Rosie shares her insights on crafting effective pitches, why research is crucial before reaching out, and how to avoid common PR mistakes that lead to ignored emails.

We also discuss the evolving expectations of expert comments in health journalism and why journalists increasingly prefer phone interviews to written comments in the age of AI-generated content.

You can find Rosie Taylor on ⁠LinkedIn⁠, via her website ⁠rosietaylorjournalism.com⁠, or subscribe to her newsletter ⁠'Get Featured' on Substack⁠ for insider tips on securing media coverage.

Check out ⁠Distinctly⁠ and ⁠Rachel McHugh⁠ on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our ⁠YouTube channel⁠.

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