What Journalists Wish PR Pros Knew

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Linking Out Loud

Distinctly

13 episodes

6 days ago

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

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Marketing

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What Journalists Wish PR Pros Knew | Ria Wolstenholme

Linking Out Loud

48 minutes 10 seconds

5 months ago

What Journalists Wish PR Pros Knew | Ria Wolstenholme

Ever wondered what really goes through a journalist's mind when they receive your press release?

In this episode, Rachel McHugh speaks with Ria Wolstenholme, a freelance journalist and content writer who brings a unique perspective having worked in both journalism and PR. Ria shares her insights on what journalists really want from PR professionals, including how to craft effective pitches that won't get ignored, the importance of proper sourcing and attribution, and the art of the follow-up email.

You can find Ria Wolstenholme on LinkedIn, subscribe to her Substack newsletter, or visit her website at riawolstenholme.com.

Don't forget to follow Distinctly and Rachel McHugh on LinkedIn for more PR insights and podcast updates.