Using Digital PR to Improve E-E-A-T Signals

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Linking Out Loud

Distinctly

13 episodes

1 week ago

Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly. Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.

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All content for Linking Out Loud is the property of Distinctly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Using Digital PR to Improve E-E-A-T Signals | Hollie Hines

Linking Out Loud

29 minutes 19 seconds

4 months ago

Using Digital PR to Improve E-E-A-T Signals | Hollie Hines

In today's episode, we discuss EEAT principles (Experience, Expertise, Authority, Trust) with our expert guest Hollie Hines. With her organic search and SEO background, Hollie explains the importance of EEAT for appearing in Google, and the role digital PR can play in this.

Learn why EEAT isn't just an SEO concern, how to shift your PR strategy to build genuine expertise signals, and why a holistic overview of on-site and off-site content is key for digital PR success.

You can connect with Hollie via her LinkedIn profile. And don't forget to check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
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