
In this episode, we chat with Isa Lavahun, a seasoned search strategist and speaker with 15 years of experience, about the evolving relationship between SEO and Digital PR.
We explore how PR professionals are inherently contributing to SEO through online coverage, why foundational SEO knowledge is essential for modern PR (digital or traditional), and the importance of creating content that delivers genuine value beyond just link-building.
You can find Isa on LinkedIn, X and on her website.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
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