Digital PR isn’t one-size-fits-all, especially when you step into international markets. In this episode, we sit down with Lau Miguez, Freelance International Digital PR and Spanish Digital PR expert, to explore the nuances of working in Spain and Latin America - and common pitfalls to avoid.

We go through how journalism in Spain is different to the UK and US, and the importance of tailoring campaigns for cultural and regional differences. The discussion covers everything from the challenges of building media lists to the art of ideation for markets with fewer niche publications.

This episode is a must-listen for PR professionals looking to expand their outreach beyond the UK and US. 

You can find Lau Miguez, Rachel McHugh and Distinctly on LinkedIn for more insights into digital PR in Spanish-speaking markets.

Lau is also launching a website, which will be included here once available. 

You can also find the video version of many of our episodes on our YouTube channel.

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