Ever worry about if your PR campaign idea is actually going to work? In this episode, Rachel McHugh is joined by PR and content expert Hannah Smith to discuss evaluating PR campaign ideas. Hannah shares her framework for assessing campaigns through three key lenses: resonance, breadth of appeal, and risk.
You'll also learn valuable strategies for pivoting and tweaking your outreach when a campaign isn't landing, and discover how to rescue underperforming campaigns to achieve your coverage goals.
You can find and reach out to Hannah viaLinkedIn and her website,Worderist.
And don't forget to check outRachel McHugh andDistinctly on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on ourYouTube channel.
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