Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life. I'll also cover a pretty amazing retargeting framework that Impactable has rolled out to over 200+ clients!
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Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life. I'll also cover a pretty amazing retargeting framework that Impactable has rolled out to over 200+ clients!
What are the different ad objective types? Brand Awareness Website visit Engagement Video Views Lead Generation WEbsite conversion Job applications Funnel Concept - Stages of a prospect If you haven't been in the b2b world for too long then you might not be familiar with some of the ever so popular funnel images that show the different states of a prospect. It looks like this - Awareness is the top of the funnel. Consideration is the middle of the funnel. And then convers...
Linkedin Paid Ads - From A to Z by Impactable.com
Fun interview with the folks at B2B Playbook where we talk about b2b marketing, Linkedin ads, and startup life. I'll also cover a pretty amazing retargeting framework that Impactable has rolled out to over 200+ clients!
