Summary and important notes: createandearn.com/sm
After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...
LinkedIn.
Why? That's what we tried to find out in this episode.
Follow Moe: https://www.linkedin.com/in/moechoice/
Follow Fran: https://www.linkedin.com/in/francallado/
Chapters
00:00 Intro
02:02 Transitioning to LinkedIn for Marketing
03:54 Building a Hospitality Consultancy
06:40 Adapting to the Pandemic and Online Learning
08:42 Understanding Client Niches and Pain Points
11:42 The Importance of Human Behavior in Business
13:33 Strategies for Effective Outreach on LinkedIn
15:40 The Future of LinkedIn Marketing
24:47 The Motivation Behind Content Creation
26:17 Understanding Warm Leads and Engagement
28:59 The Importance of Personalization in Outreach
31:31 Building Genuine Connections
33:07 The Principle of Giving Before Asking
35:37 Making Prospects Feel Seen and Safe
38:13 Understanding Human Behavior in Marketing
40:10 The Importance of Owning Your Audience
42:32 Valuing Your Skills as a Solopreneur
45:24 The Power of Asking for Help