How to Grow a LinkedIn Personal Brand

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LinkedIn Leaders

Joe Atkinson

20 episodes

1 week ago

Each week Joe Atkinson sits down with a LinkedIn Leader. Our aim is to make this the most practical show on Talent Acquisition. Expect practical advice from Global TA Leaders in 20-30 minutes. Suitable for recruiters, talent acquisition partners, TA leaders, sourcers & anyone in between.

Careers

Business

RSS

All content for LinkedIn Leaders is the property of Joe Atkinson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Careers

Business

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How to Grow a LinkedIn Personal Brand | Anna Bertoldini

LinkedIn Leaders

22 minutes 56 seconds

8 months ago

How to Grow a LinkedIn Personal Brand | Anna Bertoldini

From 0 to 30,000+ LinkedIn followers - Nielsen IQ's Senior Brand Manager reveals her complete framework for building a personal brand while working fulltime.

In this episode, learn:

How to safely build your brand as an employee
The exact framework for growing LinkedIn followers
Why most people fail at content creation
Converting LinkedIn views into opportunities
The three statements every creator needs

Timestamps:00:00 - Why Personal Branding Matters01:17 - Anna's Journey to 30K Followers02:36 - Employee Personal Branding05:31 - Getting Company Buy-In08:11 - Finding Your Content Voice11:04 - The Power of Comments12:09 - Storytelling Secrets15:18 - Common Creator Mistakes17:07 - Building Your Mission19:04 - Advice for Recruiters

Connect with Anna: linkedin.com/in/annabertoldini

Connect with Joe: linkedin.com/in/joe-atkinson1

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