In this episode of Linked By Golf, host Ross McGuire chats with Aaron Stewart, the creative mind behind ASSL Golf on YouTube and TikTok.
Aaron reveals how a lockdown boredom experiment turned into one of the most entertaining golf channels online — proving that golf content can be hilarious, relatable, and far from traditional.
Aaron shares the full story of starting ASSL Golf with friend Scott Lorimar, from chipping ping-pong balls into pans during COVID to filming laugh-filled rounds on Scottish fairways. He opens up about the challenges of shooting golf videos, the trial-and-error of content creation, and how they built a loyal golf audience without sticking to the standard “instructional” format.
We cover:
How to start a golf YouTube channel (even with no experience)
The early days of golf TikTok and why the timing mattered
Why Lossiemouth’s Moray Golf Club is one of Scotland’s hidden gems
The role of humour in growing a golf audience
Behind-the-scenes struggles of filming golf trick shots
Building a golf brand that stays authentic and fun
Whether you’re a golfer looking for entertainment, a fan of golf YouTubers, or curious about creating sports content, this episode is packed with insights and laughs from one of Scotland’s most creative golf personalities.
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