This episode is an audio version of a virtual panel held at the Linguistics Career Launch in the summer of 2024, titled “Content Creation – A Path to Alternative Careers”. The presenter is Erin Kuester, who has a Master’s degree in Applied Linguistics from Ohio University, and is a copywriter and content creator for women and queer-owned businesses. This workshop presents content creation and social media usage as skills, and how these skills can be leveraged as an alternative career or to boost an alternative career. This is especially useful for anyone who is interested in starting their own business, freelancing (whether full-time or part-time), or becoming a content creator in general. In it, you’ll learn about finding and understanding an audience, types of content, carving out a niche, platform-specific strategies, using content to market a business, monetization, and alternative careers. Erin Kuester on LinkedIn Erin Kuester’s website Erin Kuester on TikTok Erin’s “Vent” on TikTok Koreader’s TikTok Under a Tin Roof’s TikTok Deck used in this presentation TikToks in the video: Topics discussed include – alternative careers – content creation – branding – freelance – social media This episode of the podcast is generously sponsored by Amazon Science.  The post Episode #74: Content Creation – A Path to Alternative Careers (LCL Audio) first appeared on Linguistics Careercast.