From Security Guard to Multi-Country E-commerce CEO - Dr Mohammed Daggo Shares the Real E-commerce Playbook for Africa
In this eye-opening episode of the LIMBsimple Podcast, Dr. Mohamed Dago, the visionary founder of Dago Africa, unpack the untold truths of e-commerce in Africa.
Whether you're just starting out or looking to scale, this conversation will challenge everything you think you know about selling online, from dropshipping and product research to branding, digital marketing, and AI automation.
With operations in 8 African countries, Dr. Daggo shares:
↪️ How he moved from ₦0 and a security job to a thriving e-commerce business
↪️ Why you don’t need to import from China to succeed in e-commerce
↪️ The truth about dropshipping, cost-per-acquisition, and funnel strategies
↪️ How to start e-commerce in Nigeria with as little as ₦500,000
↪️ The impact of AI in e-commerce and how to leverage it for faster growth
↪️ Logistics hacks for managing delivery across Africa’s challenging terrain
With Nigeria’s e-commerce market projected to hit $75 billion by 2025, this episode is more than inspiration, it’s a roadmap for serious entrepreneurs.
Drop a comment below!
What do you think about e-commerce?
👇 Chapters:
00:00 – Intro: The Future of African E-commerce
03:00 – Dr. Dago’s Journey: From Security Guard to CEO
07:45 – What E-commerce Is and Isn’t
10:15 – Dropshipping Explained: Truth, Myths & Models
14:30 – The Power of AI in Scaling E-commerce
18:00 – Starting with ₦500K: What to Do First
22:00 – How to Price & Sell Profitably
27:40 – Logistics, Delivery & Scaling Across Africa
35:00 – Customer Retention & Brand Building
43:00 – The Future of E-commerce in Africa
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