Have you ever wondered how the vibrant and competitive architectural landscape of Dubai influences global lighting design trends? Discover the secrets from Lisa Reed's experience at the Light Middle East Conference!  In this episode, Avi Mor and Lisa Reed dive deep into the world of lighting design, sparked by Lisa's recent trip to the Light Middle East Conference in Dubai. Lisa shares her observations about the global lighting design community, highlighting a consistent theme of restraint and intentionality in design. The discussion centers on advocacy for the lighting design profession, and Avi and Lisa brainstorm creative approaches to help people understand the crucial role of lighting designers, from potential outreach at home improvement stores to emphasizing the emotional and functional impact of thoughtful illumination. They discuss the profession's unique position of balancing technical precision with artistic creativity.   In This Episode:    (00:00) Lisa shares her transformative experience at the Dubai Light Middle East Conference, highlighting international connections and the universal design principle of lighting restraint  (05:19) The complex world of lighting design awards, project submissions, and the intricate balance between technical specifications and creative vision  (15:07) Strategies for promoting lighting design as a crucial professional service, the need to communicate the profession's value beyond technical jargon  (24:47) How lighting design transcends mere illumination, focusing on creating emotional experiences and improving human well-being in various spaces  (28:00) Advocating for lighting design in various contexts, community outreach, importance of lighting design in diverse settings, from high-end homes to low-income housing  (39:22) Community and Future Vision, Avi and Lisa invite listeners to engage, support, and spread awareness about the critical role of lighting design in creating meaningful spaces  Would you be interested in sponsoring our podcast? Reach out to us.   Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes!  About the show:   Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.    Resources: Light Middle East 2025 Conference Highlights  Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/  Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w  Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/   Reed Burkett Lighting Design http://w...