In this conversation, Joe Pochodyniak and Ken Reid discuss the world of alternative assets, focusing on their benefits, drawbacks, and the unique characteristics that differentiate them from traditional investments. They explore the importance of liquidity, access to alternative investments, and the strategies employed by McNichol & Associates in managing these assets. The discussion also covers the three main pillars of their investment strategy and how they source and monitor deals, concluding with insights on expected returns and performance.