Most people think global expansion is strategy… but the truth is companies don’t get destroyed by bad strategy — they get destroyed by invisible operational decisions they didn’t know they were making. The only reason Tesla didn’t get burned is because Shan Nair had a repeatable process. → Get the Lighthouse Leadership newsletter + weekly frameworks here Timestamps 0:00 — Introduction 1:30 — Why physics → business logic 7:16 — The Tesla origin moment 9:15 — What companies always get wrong ...
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Most people think global expansion is strategy… but the truth is companies don’t get destroyed by bad strategy — they get destroyed by invisible operational decisions they didn’t know they were making. The only reason Tesla didn’t get burned is because Shan Nair had a repeatable process. → Get the Lighthouse Leadership newsletter + weekly frameworks here Timestamps 0:00 — Introduction 1:30 — Why physics → business logic 7:16 — The Tesla origin moment 9:15 — What companies always get wrong ...
The Collapse of Sonos: How Leadership Drift and Ignoring Risk Ruined a Great Brand
Lighthouse Leadership
38 minutes
4 months ago
The Collapse of Sonos: How Leadership Drift and Ignoring Risk Ruined a Great Brand
In this episode of Lighthouse Leadership, Evan Hickok breaks down the slow, public unraveling of Sonos—a brand once synonymous with seamless, multi-room audio. What began as a visionary pursuit of whole-home wireless music degraded into a cautionary tale of leadership drift, neglected risk, and a product update that shattered customer trust. This is more than a postmortem—it’s a case study in how companies fail when they abandon their infinite goals in favor of short-term wins. What you'll le...
Lighthouse Leadership
Most people think global expansion is strategy… but the truth is companies don’t get destroyed by bad strategy — they get destroyed by invisible operational decisions they didn’t know they were making. The only reason Tesla didn’t get burned is because Shan Nair had a repeatable process. → Get the Lighthouse Leadership newsletter + weekly frameworks here Timestamps 0:00 — Introduction 1:30 — Why physics → business logic 7:16 — The Tesla origin moment 9:15 — What companies always get wrong ...
