What if your business growth didn’t depend on how hard you worked, but on how well you built relationships? In this episode, Natalie breaks down the three foundational elements that actually create long-term success in business—relationship building, customer experience, and customer success. These aren’t just buzzwords; they’re the secret to retention, referrals, and sustainable growth in any industry.
Drawing from her 15+ year career leading customer success and account management teams, Natalie shares what truly separates thriving businesses from those that stay stuck. You’ll learn why client care starts before the sale, how to design experiences that make people want to come back, and how to set clients up for success in ways that feel proactive, personal, and powerful.
This episode is for the heart-led female entrepreneur who wants to scale without burning out, lead with integrity, and build a business that lasts because it’s built on real human connection.
WHAT YOU’LL LEARN
✨ Why relationships are the true currency of sustainable growth
✨ How to design a five-star client experience that keeps people coming back
✨ The key differences between customer experience and customer success
✨ Practical ways to increase retention, renewals, and referrals in your business
WEEKLY CHALLENGE
Pick one of the three foundations—relationship building, client experience, or customer success—and focus on it this week. Ask yourself, “What’s one small action I can take to improve this area?” It might be sending a thoughtful follow-up message, adding a personalized touch to your onboarding, or checking in on a past client’s progress.
RESOURCES
✨ Reflection Prompts
✨ Apply to The Rocketship Mastermind →
Our 2x sold-out mastermind is where ambitious women scale with clarity, confidence, and a crew that matches their energy. Virtual and in-person options available.
✨ Listen to the Limited Series: What Is Rocketship Energy?
My CEO Bestie, Emily, and I created a private 10-episode podcast series just for women who are ready to build or scale with the right mix of mindset, strategy, and community, without sacrificing the life you actually want to live.
It’s bingeable, honest, and full of the things no one else is teaching about growing in alignment with your real, full, beautiful life.
CONNECT WITH ME
✨ Instagram → @nataliebernacchi & @lightheruppodcast
✨ Website → https://nataliebernacchi.com/
✨ Get on The Lit List → https://nataliebernacchi.com/newsletter