What if the messy closets and overstuffed pantries in your home were the very thing keeping you from feeling calm, clear, and in control? In this episode, I sit down with Ashley Krumbach, founder and CEO of Straighten Up Homes, to talk about how she transformed her love for organizing into a thriving business and a lifestyle brand serving families in the South Bay.
Ashley shares her story of starting from a simple organizing project, navigating the challenges of balancing motherhood with entrepreneurship, and shifting her mindset from side gig to CEO. We dive into the realities of hiring, scaling, and letting go of perfectionism while staying rooted in the vision of creating spaces that feel good to live in.
If you’ve ever felt pulled to start something of your own, or you’re in the thick of building a business and wondering how to grow without burning out, this conversation will feel like it was recorded just for you.
WHAT YOU’LL LEARN
✨ How Ashley went from “pipe dream” to full-fledged CEO of a growing home organization brand
✨ Why shifting from side hustle to business owner mindset changed everything
✨ The power of networking and putting yourself out there when you’re just starting out
✨ Why systems, delegation, and trust are essential to scaling a business you love
WEEKLY CHALLENGE
Choose one area of your home that has been stressing you out and create a simple system for it this week. It doesn’t need fancy bins or a Pinterest-worthy makeover. Just give everything in that space a clear “home” and notice how much lighter you feel.
RESOURCES
✨ Book → Buy Back Your Time by Dan Martell
✨ Reflection → Where are you still treating your business like a side hustle instead of the CEO of your vision? Journal on one shift you can make this week.
✨ Apply to The Rocketship Mastermind →
Our 2x sold-out mastermind is where ambitious women scale with clarity, confidence, and a crew that matches their energy. Virtual and in-person options available.
✨ Listen to the Limited Series: What Is Rocketship Energy?
My CEO Bestie, Emily, and I created a private 10-episode podcast series just for women who are ready to build or scale with the right mix of mindset, strategy, and community, without sacrificing the life you actually want to live.
It’s bingeable, honest, and full of the things no one else is teaching about growing in alignment with your real, full, beautiful life. 🎧 Click here to listen now
GUEST INFO
✨ Instagram → @straightenuphomes
✨ Website → www.straightenuphomes.com
CONNECT WITH ME
✨ Instagram → @nataliebernacchi & @lightheruppodcast
✨ Website → https://nataliebernacchi.com/
✨ Get on The Lit List → https://nataliebernacchi.com/newsletter