Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.
If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.
We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking openly about it. We’re putting an end to that and pulling back the curtain ourselves.
Each week, we’ll discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to.
Whether you're a content creator, die-hard influencer fan, aspiring manager, or just here for the side-eye drama... it's time to get Lifting the Lid.
Hosted on Acast. See acast.com/privacy for more information.
Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.
If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.
We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking openly about it. We’re putting an end to that and pulling back the curtain ourselves.
Each week, we’ll discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to.
Whether you're a content creator, die-hard influencer fan, aspiring manager, or just here for the side-eye drama... it's time to get Lifting the Lid.
Hosted on Acast. See acast.com/privacy for more information.
it’s episode 3!!! 🎙️✨ and we have our brand new disco ball cups at the ready 🪩 as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !!
this week’s industry chat:
- uk vs us disclosure: when you must add ad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play
- asa confusion: why a blanket “ad” can mislead audiences, where nuance matters, and our platform fix (built-in stickers for ad/gifted/own brand/affiliate)
- brand/manager responsibility: who catches missing disclosures, and why approval chains should never miss “ad”
- clever (but risky) tactics: the “not-an-ad” style video that screams affiliate - what flies in the us vs the uk
in true lifting the lid style, we answer your confessions:
- dream partnership gone chaotic: late briefs, moving goalposts - how to reset with a call, a tracker, and a written recap
- thinking of leaving your management: comparison vs reality, get clear on what *you* want, and have the human conversation first
got a dilemma or hot take? tell us all in the comments… or dm @liftingthelidpod ! like, follow & subscribe - new eps weds 8am 🫶🏼
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pov: you start talking openly about the influencer space 🤭
join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you.
get in touch: hello@tbhtalent.com - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode
Hosted on Acast. See acast.com/privacy for more information.