In this episode of the LIFT Your Shop Podcast, we are joined by Ryan Miles, owner of Peak Euro in Bend, Oregon. We dive into his nontraditional journey into the automotive industry. Ryan explains how he transitioned from farm life to automotive sales, starting with a boutique Euro car dealership and expanding into repairs when reliable reconditioning services were scarce. Initially focused on Audi and Volkswagen due to his first technician’s expertise and personal preference for these brands, the shop gradually grew to serve a wider range of European cars by 2020. Ryan highlights the importance of leadership in business success and reflects on the inherent biases shop owners develop based on their experience and comfort zones. His story emphasizes the value of evolving over time, learning from setbacks, and surrounding oneself with people who believe in personal growth. This is a must watch episode for auto repair shop owners seeking growth!