When Joe Elphick's pharmaceutical plant erupted in flames in August 2005, he faced every business owner's nightmare - but what happened next transformed his approach to resilience forever. In this compelling episode, Elphick shares how calm leadership under pressure and smart business planning turned a devastating fire into an opportunity for growth and deeper purpose.

Elphick reveals the critical role of business interruption insurance and industry relationships in his company's survival, explaining how these lifelines helped him rebuild in just ten months and eventually grow from 80 to 300 employees. But the real transformation came through developing his TRUE method - a framework that reframes traditional commandments into positive commitments for modern living.

From distinguishing gratitude from appreciation to building what he calls your "classy muscle" through generous service, Elphick demonstrates how resilience isn't just about surviving crisis - it's about finding lasting fulfillment. He shares practical wisdom on surrounding yourself with the right people, planning for catastrophic risks, and turning retirement into a purpose-driven chapter of service and mentorship.

Ready to build your resilience muscle before life's next fire? Listen to this episode for actionable strategies on crisis leadership, business continuity planning, and transforming challenges into deeper purpose.