Yan Guillaume is the CEO and co-founder of SimplyJet, a multi-million dollar private aviation company, and an EHL graduate.From cold-calling wealthy Europeans with his co-founders at age 23 to building a 40+ million CHF company that could have gone bankrupt every quarter for 6 years, Yan's journey reveals what it actually takes to build in the luxury sector with zero capital. But what happens when your "family" company grows beyond the point where everyone knows each other? And why would anyone create their own CRM from scratch instead of using Salesforce?Expect to learn why Yan abandoned hotels after 6 months at EHL to become an entrepreneur, how meeting his CFO playing "Magic" at school led to a business partnership, why they put Swiss francs in a piggy bank for missing cold-calling quotas, the reality of wealthy self-made clients versus public perception, why execution beats strategy every single time, how to differentiate your friend from your business partner, why Switzerland balances wealth creation better than France or the US, what really drives retention in luxury services beyond just reliability, and much more...
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