In the latest episode of Life Science Talent Talks, our host sits down with Jan Dideriksen, CEO and Founder of Nordic Virtual Pastures, to explore the company's fascinating journey.
Jan shares how his team has navigated pivotal shifts in strategy and embraced an innovative approach by utilizing fractional hires to extend runway and optimize progress.
A key focus of the discussion is Nordic Virtual Pastures' unique use of sustainably sourced cell media products from bio-waste streams to support cellular agriculture, cultivated meat, and mammalian cell growth.
Jan shares insights on the importance of customer feedback, the company's strategic pivots and the role of fractional hires such as CCO Line Holst Graves in achieving milestones more efficiently.
The conversation provides practical tips for startups on navigating pivots, engaging with investors, and leveraging fractional talent to achieve business goals.
For startup leaders, investors, and innovators, this conversation is packed with actionable advice on managing pivots, engaging with investors, and building lean yet highly effective teams.
Timestamps:
01:05 Overview of Nordic Virtual Pastures
01:12 Product Details and Technology
03:11 Market and Competitive Advantage
05:44 Journey to Entrepreneurship
07:25 First Pivot: From Cell Growth to Cultivated Meat
10:15 Second Pivot: Focusing on Media Components
13:20 Current Strategy and Market Fit
16:32 Feedback and Adaptation
20:43 Innovative Strategies for Product Market Fit
21:03 The Role of a Chief Commercial Officer
22:45 Importance of Customer Feedback
25:26 Fractional Hiring: A Strategic Approach
25:50 Building and Evolving the Team
32:58 Challenges and Benefits of Fractional Hiring
38:44 Future Plans and How to Support
39:50 Final Thoughts and Invitation to Connect
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Warm Regards from your podcast hosts: Nehar Mortuza and Søren Spanner Bach