7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences

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Life Science Marketing Society

Bitesize Bio

13 episodes

1 month ago

The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond. Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members. All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org

All content for Life Science Marketing Society is the property of Bitesize Bio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business,

Science

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7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences

Life Science Marketing Society

49 minutes

2 years ago

7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences

In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector.

How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.

Listen as Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.

Watch the full presentation here: https://events.bitesizebio.com/7-hard-won-lessons-for-successful/9d706a26766c3aa4998b/

Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/