In this episode of Life of the Brand, Caylar and Dakota Lynn unpack the ultimate showdown: Instagram vs. TikTok for businesses and brands. We dive deep into what each platform does best, what to watch out for, and how to align your social-media strategy with your brand goals.
We cover:
How Instagram continues to deliver value for brand building, community engagement, and visual storytelling especially for businesses focused on aesthetics, trust and long-term relationships.
Why TikTok is a powerhouse for viral reach, younger demographics, and trend-driven short-form video content.
Practical tips you can use this week: choose your platform based on your brand’s phase (awareness vs conversion), audience age / behavior, content strengths, and budget.
Whether you’re a small business owner, a brand-manager, or a creator looking to scale your social presence, this episode will help you make smarter decisions about where to show up, how to create, and how to measure success in modern social media.