The search game is changing FAST.
In this episode of Life of the Brand, we’re diving into how artificial intelligence is transforming search engines and what it means for your business. With the rise of tools like ChatGPT, Google’s Search Generative Experience (SGE), and AI-powered snippets, fewer users are scrolling through traditional search results. In fact, recent studies show that up to 65% of users never scroll past the AI-generated response. So, what does that mean for your SEO strategy, paid search campaigns, and digital visibility?
We break it all down in a fun, conversational format—because understanding AI in marketing shouldn’t feel like decoding the Matrix.
Topics We Cover:
Why AI-generated answers are disrupting traditional search behavior
The rise of zero-click searches and what it means for your website traffic
How to evolve your SEO and SEM strategy to stay visible in AI-driven search results
What keywords, content formats, and data structures matter most in 2025
How GriffinWink Advertising is helping clients future-proof their digital presence
Whether you’re a business owner trying to show up online, a marketing pro keeping up with trends, or just an AI-curious listener, this episode gives you the tools and takeaways you need to stay ahead.
SEO isn’t dead, but it is different. And if you’re not adapting, you’re disappearing.
Want to know how your brand stacks up in an AI-first search landscape? Head to griffinwink.com to connect with our team and start leveling up your digital strategy today.
