My guest on this episode Will Cockrell. Will is an award-winning writer, senior editor, and consultant with over 20 years of experience at national magazines including Men’s Journal, Men’s Fitness, Outside, and GQ. Join us for a conversation about Will’s first book, “Everest Inc: The Renegades and Rogues Who Built an Industry at the Top of the World.” Will shares the inspiration behind the book along with some insights into the history, motivations, and challenges guiding people to the highest place on earth. You’ll find Will on the web at willcockrell.com and on Instagram @willcockrellincolor.