In episode Jack gives an insight into a recent marketing session that he ran with his team. Being open and honest about money and what needs to be done to keep the business going and make sure everyone can continue to be paid to do a job that they love. In a small social enterprise with little resources, the whole team is the marketing team and everyone has to play their part. From direct marketing, to brand and personal brand. This is something that Jack has a big interest in and understands how important it is to run a business.