In this episode of Life of A CEO series, we sit down with Kecia Chantel, the owner of Zuri Beads, a jewelry company that specializes in unique, handmade pieces. Kecia shares her insights on finding and serving a niche market, and how it has helped her grow her business and stand out in a crowded industry. Kecia talks about the importance of identifying your target audience, understanding their needs and preferences, and creating products and services that truly resonate with them. She also shares some of the challenges she faced when starting her business and how she overcame them, as well as some valuable tips for other entrepreneurs who are trying to find their niche and build a successful brand. www.zuribeads.com