Fresh new episode of the podcast talking about the behind-the-scenes process of building an online course with Lukas Kocka, who took his Modern Guitar Course from 0 and an 800 member community count to 350 students and over 11k members of his community in 2 years.
Anything worthwhile takes time, and there is no shortcut to building something great.
If you want to skip around 👇🏽
00:00 - 00:10 - Teaser
00:11 - 00:22 - Podcast Intro
00:23 - 01:33 - Intro about Lukas
01:34 - 02:39 - Talking about Lukas and the many talents he has
02.40 - 03:57 - Lukas shares how he had to choose one direction
03:58 - 04:11 - Lukas shares when he started to play guitar
04:12 - 05:07 - Why did Lukas decide to create a course?
05:08 - 05:39 - Recapping the ingredients that already existed before starting the course
05:40 - 06:35 - Why did he choose the name of his course?
06:36 - 06:54 - My thoughts on the name he chose for his course.
06:55 - 07:47 - What was the process like creating the course?
07:48 - 08:36 - How long did it take to launch the course?
08:37- 09:32 - Do you consider yourself a perfectionist?
09:33 - 11:16 - You've launched the course, now what?
11:17 - 13:01 - How many people signed up at first?
13:02 - 13:37 - How long did it take to get your first 60 students?
13:38 - 13:49 - How much did you sell your course at first?
13:50 - 15:11 - A year into the course, what's going on?
15:12 - 17:41 - How was it working with running ads?
17:42 -17:49 - How many customers do you have at the 2-year mark?
17:50 - 18:09 - At what price are you selling your course at this point?
18:10 - 21:54 - What are one of the downsides of running ads?
21:55 - 24:01 - Important thoughts on the podcast and the process Lukas has gone through to create his successful course
24:02 - 27:09 - What would you do differently if you were to start all over?
27:10 - 27:54 - Reflecting on one thing Lukas has done well
27:55 - 28:44 - Closing Thoughts
28:45 - 28:58 - End Card
If you're interested in checking out Lukas's world, you can do that here 👇🏽
https://www.youtube.com/c/LukasKocka