Understanding the Unique Benefits of pDOOH in an Omnichannel Context

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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All content for Life in Programmatic Digital Out-of-Home is the property of JCDecaux UK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Education

Technology,

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Understanding the Unique Benefits of pDOOH in an Omnichannel Context

Life in Programmatic Digital Out-of-Home

29 minutes 36 seconds

11 months ago

Understanding the Unique Benefits of pDOOH in an Omnichannel Context

From receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central, hosted by Dave Mullan, Account Director – Programmatic, JCDecaux UK. In this episode of Life in Programmatic DOOH we delve into the agency and demand-side platform perspectives on audience planning, omnichannel activation, and measurement of omnichannel programmatic campaigns.

Hosted on Acast. See acast.com/privacy for more information.