The Big Handover Episode

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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All content for Life in Programmatic Digital Out-of-Home is the property of JCDecaux UK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Education

Technology,

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The Big Handover Episode

Life in Programmatic Digital Out-of-Home

26 minutes 11 seconds

1 year ago

The Big Handover Episode

In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond.

Hosted on Acast. See acast.com/privacy for more information.