Seven Key Factors for Success in Programmatic DOOH

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Hosted on Acast. See acast.com/privacy for more information.

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Seven Key Factors for Success in Programmatic DOOH

Life in Programmatic Digital Out-of-Home

34 minutes 55 seconds

8 months ago

Seven Key Factors for Success in Programmatic DOOH

Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1

Hosted on Acast. See acast.com/privacy for more information.