Programmatic DOOH Campaigns that Rocked in 2024

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Hosted on Acast. See acast.com/privacy for more information.

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Programmatic DOOH Campaigns that Rocked in 2024

Life in Programmatic Digital Out-of-Home

13 minutes 20 seconds

10 months ago

Programmatic DOOH Campaigns that Rocked in 2024

In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar, Regatta, Boots, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways.

Hosted on Acast. See acast.com/privacy for more information.