Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Hosted on Acast. See acast.com/privacy for more information.

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Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers

Life in Programmatic Digital Out-of-Home

20 minutes 35 seconds

12 months ago

Programmatic DOOH: a dynamic, smart, efficient opportunity for brand and performance marketers

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here.

Hosted on Acast. See acast.com/privacy for more information.