How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Hosted on Acast. See acast.com/privacy for more information.

Education

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How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

Life in Programmatic Digital Out-of-Home

29 minutes 48 seconds

7 months ago

How to Maximise the Effectiveness of Airport Advertising with Programmatic Targeting and Data-driven Creativity

With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux.

Hosted on Acast. See acast.com/privacy for more information.