How Location Data can Drive Better Performance in Omnichannel Programmatic

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Life in Programmatic Digital Out-of-Home

JCDecaux UK

36 episodes

5 months ago

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

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Hosted on Acast. See acast.com/privacy for more information.

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How Location Data can Drive Better Performance in Omnichannel Programmatic

Life in Programmatic Digital Out-of-Home

23 minutes 50 seconds

1 year ago

How Location Data can Drive Better Performance in Omnichannel Programmatic

Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.

Hosted on Acast. See acast.com/privacy for more information.