Powerful Personalisation: James Taylor on Building AI-Driven Experiences

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Life in Digital

Sphere Digital Recruitment

106 episodes

5 days ago

Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment

Management

Business

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Management

Business

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Powerful Personalisation: James Taylor on Building AI-Driven Experiences

Life in Digital

37 minutes 20 seconds

1 month ago

Powerful Personalisation: James Taylor on Building AI-Driven Experiences

In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.

James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.

At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.