Optimising Outcomes: Search, Strategy & AI with Andy Crestodina

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Life in Digital

Sphere Digital Recruitment

106 episodes

4 days ago

Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment

Management

Business

RSS

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Management

Business

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Optimising Outcomes: Search, Strategy & AI with Andy Crestodina

Life in Digital

17 minutes 43 seconds

5 months ago

Optimising Outcomes: Search, Strategy & AI with Andy Crestodina

In this episode of Life in Digital, host Matheus Maier sits down with special guest Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, to explore how digital marketing has transformed over the past 25 years.

Together, they unpack the evolution of search engines, the rise of AI in marketing, the impact of SERPs (Search Engine Results Pages), and what today’s marketers need to know about search traffic and website optimization to drive real revenue. Andy also shares valuable, actionable advice for those just starting out in the digital space—offering insights from decades of hands-on experience.

Whether you're a seasoned marketer or a newcomer to the digital world, this episode is packed with practical strategies, industry trends, and timeless wisdom to help you thrive.

#LifeInDigital #SEO #Marketing