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Life in Digital
Sphere Digital Recruitment
106 episodes
4 days ago
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment
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Management
Business
RSS
All content for Life in Digital is the property of Sphere Digital Recruitment and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment
Show more...
Management
Business
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Curation Decoded: The Secret to Smarter Advertising with Fern Potter
Life in Digital
29 minutes 47 seconds
1 month ago
Curation Decoded: The Secret to Smarter Advertising with Fern Potter

In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.

Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.

Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year.

Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.

Life in Digital
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment