Ever wondered how the thousands of product images on the NEXT website are made? It’s not always photography! In this episode of the Life at NEXT podcast, we sit down with 3D Modeler Keiren to explore the futuristic world of 3D modeling and its massive impact on the retail industry.Join us as Keiren pulls back the curtain on his career journey, from his initial passion for the gaming industry to discovering a more stable and innovative path at NEXT. He shares fascinating insights into the cutting-edge technology the team uses, including industry-leading 3D scanners that are also used in crime scene forensics! Learn how 3D modelling helps create millions of product variations digitally, saving time, and resources, and revolutionising the customer experience.We also dive into the future of creative industries with the rise of AI, the pros and cons of modern CGI in Hollywood, and what makes the team culture at NEXT so special.