Founder of Junk Kouture: Troy Armour opens up and shares his struggles and wins and ultimately what has got him to where he is today.
Troy is a man who built success from the ground up — only to lose everything. What begins as a story of business ambition soon reveals layers of childhood trauma, identity loss, and the silent struggles of life.
From surviving a harsh upbringing, being bullied which followed him everywhere he went to achieving power and recognition, he lived in a world that rewarded ego and punished vulnerability. But behind the scenes, he was burning out — disconnected from himself and running from the pain he never faced.
After speaking out against injustice, he was unexpectedly kicked out of the country, exiled with no warning. Stripped of everything familiar, he was forced to confront the void — no titles, no distractions, just silence.
One of the most revealing, emotional, and honest episodes yet.
00:00 Biggest Challenge in Life
07:07 Why I Spoke out about UAE
12:05 The Importance of Diversity and Inclusivity
17:16 Struggles of Growing Up in a Small Town
21:13 My First Business
26:35 People Running Me Down
30:54 People Thought I was “Gay”
34:30 Helping the Homeless
38:33 I Surrounded Myself with Millionaires
42:19 Why I’m Tough to Work With
47:47 I was Bullied at a Kid
49:04 How I Connected with Elton John, Lad Gaga and Robbie Williams
51:49 Why I Want to Create Impact
56:15 What I Learned from Self Development and Healing
01:02:14 The Important Aspects of Being a Leader
01:09:47 How Being Vulnerable Creates Followers
01:12:59 The Impact of Junk Kouture
01:17:13 Changing your Perspective from “What if” to “Even if”
01:21:20 What I’m Still Working on
01:28:52 Public Speaking
01:31:04 What I Would Tell My Younger Self
01:33:57 How I Networked with Hollywood Stars
Connect with Troy
https://www.instagram.com/troy.armour/
https://www.linkedin.com/in/troyarmour/
