What if working harder isn’t the answer? In this episode, I sit down with Ross Culliton, a former Big Four consultant turned entrepreneur, who shares the hard-hitting truths about success, failure, and finding balance.

Ross opens up about how he built a business, lost it all, and why that failure became his greatest asset. We dive into the myths around hustle culture, why most people can’t do more than a few hours of deep work, and the unexpected ways his mindset shifted along the way.

We also talk about ego, self-doubt, and whether caring what people think is holding you back from doing what you’re really meant to do. Ross shares powerful insights on why he stopped chasing numbers and started focusing on impact—and how that shift changed everything.

If you've ever questioned your definition of success, felt burned out, or struggled with setbacks, this episode is for you.

00:00 Intro

00:53 Early Lessons in Business

07:55 What Changed Everything

16:20 Quitting My Job to Start a Business

22:24 Understanding Failures

26:16 The Role of Self Doubt

30:41 Why College Failed Me

36:31 Changing my Mindset Changed Everything

41:03 The Importance of Looking After the Environment

47:07 Letting go of Caring What Other People Think

53:12 Why Setbacks are Your Greatest Teachers

1:00:21 Reflections