How do libraries stay relevant—and resilient—on social media in a digital world filled with ever-shifting platforms, polarized conversations, and online chaos? Just ask this week's guest, Kaitlin Slack, Digital Communications Officer at Calgary Public Library, who sits down with host Michelle Arbuckle (Executive Director of the OLA) for a timely discussion on the evolving role of social media in public libraries.
From building community engagement to navigating misinformation and platform controversies like Twitter/X, Kaitlin shares real-world insights and strategies libraries can use to stay grounded online. Hear how Calgary Public Library developed a social media incident response plan, which platforms are on the rise, and what libraries should consider before jumping ship—or diving in deeper—on the next digital trend.
Whether you're a library pro, digital communicator, or just fascinated by how institutions manage their online presence, this episode offers thoughtful conversation and actionable takeaways.
Chapters
00:00 - 06:01 Introduction & opening chit chat
6:03 - 13: 17 Why Public Libraries Are On Social Media
13:17 - 16:33 Social Media Audience VS Cardholder Demographics
16:34 - 22:17 Impact of Politics on Social Media Engagement in Libraries
22:18 - 26:57 Where is the Online Library Audience?
26:59 - 29:10 What Library Policy Looks Like Around Social Media Presence
29:38 - 32:34 Advice for Libraries in Proceeding with Social Media Platforms
32:34 - 33:36 Closing Remarks
📚 You’re not an OLA member yet? Don’t worry about it, it’s fine, you can become one here.
⭐️ Keep up to date with what your OLA besties are doing via Instagram and LinkedIn.
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This podcast is hosted by Michelle Arbuckle and produced by Gina Freitag.
Editing and additional production support is completed by Helen Chevreau.
Promotions and communications for this podcast are executed by Laurel McLeod.
For programming inquiries, please email: education@accessola.com.
For promotional and sponsorship inquiries, please email: communications@accessola.com