You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to explore: Why the ubiquity of "giving value" makes your shares invisibleWhy this framework sets up an impossible mental calculation that drives go...

Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being? Listen to this episode to discover: What your brain is really scanning for w...

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than you've been toldThe crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business ...

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business workWhy critics don't get in the way of your work -- and may sometimes even help your impactThe key differences between constructive feedback and bad faith attacks ...

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creatorsThe attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in daysThe ...

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel yo...

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative. Listen to learn mor...

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for youWhy having a "normal job" is your unexpected secret weapon in business-buildingWhy most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEA...

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions are meant to be held in creative relationship instead? In this episode, I'm letting you in on the paradoxes that make me ME. I've asked m...

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navigate times of communal crisis. Many people have told us it gave them so much hope and encouragement, ...

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hitHow you know if you've crossed the line from healthy ambition into something destructiveThe unmet emotional needs that usually drive this whole cycl...

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geographic freedom might be rooted in a fundamental misunderstanding of human interconnectednessThe hidden army of rooted workers whose place-based la...

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcomeThe subtle but powerful distinction that guides every sales conversationHow to honor both the mind and body wisdom in decis...

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fearsWhy there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamicsHow binary thinking (good/bad, right/wr...

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit. Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service. Listen to hear more about: Why the most effectiv...

Let's talk about the elephant in the room: AI and marketing. I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think. Listen to hear more about: What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"How marketing built on genuine human connection creates a totally different resonance The reas...

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you. Listen to hear more about: Why "charge what you're worth" is flawed advice (and what to consider instead)The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"W...

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you. Listen to hear more about: Why you don’t actually need testimonials to validate your work (and why people still buy without them)The real purpose of testimonials (it's not what you think)How to ask for testimonials in a way that’s easeful, respectful, an...

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got hereHow to spot incongruence in your own business without shame or blameWhat I call “the third way”: a path that’s both soulful and skillfulFour key elements of aligned business: self-knowledge, craft, feedbac...