In this episode, we dive into the inspiring journey of Robin, former product manager at Lempire and now founder of ListenUp.

Robin shares the pivotal moments that led him to leave his successful PM role and launch a SaaS company.

We explore the highs and lows of transitioning from product management to founding, Robin’s insights on leveraging AI in product discovery, and the unique challenges of building a meaningful product in a crowded market.

Tune in for valuable lessons on product development, scaling, and finding your purpose as a founder in the world of SaaS.

📚 Books

• Atomic Habits by James Clear - Inspired Robin’s thinking about habit tracking apps.
• The Subtle Art of Not Giving a F*ck by Mark Manson - A perspective on focusing one’s attention wisely.
• The Lean Startup by Eric Ries - Mentioned indirectly through concepts of MVP and “testing ideas.”
• Ego is the Enemy by Ryan Holiday - Refers to handling ego in professional growth.

🪛 Tools

• ListenUp - Robin’s SaaS product for product discovery.
• LEMLIST / Lempire Ecosystem - Includes tools like LEMwarm, LEMcal, LEMverse, and LEMleads.
• MALT - Freelance platform where Robin got his start.
• Flutter - Mobile app development framework used by Robin.
• Figma - Design tool Robin used in the initial design phases.
• Linear - Project management tool noted for its opinionated design.
• Product Hunt - Platform where Robin launched ListenUp for exposure and SEO.
• Stripe - Payment processing service used in ListenUp.
• AWS (Amazon Web Services) - Cloud infrastructure provider for ListenUp.
• Next.js - Framework used for the frontend of ListenUp.
• TypeScript - Programming language used in the frontend.
• GoLang - Backend language for ListenUp.
• OpenAI API - Used for AI functionality within ListenUp.

Chapters

00:00 Introduction and Background

02:10 Making the Transition to SaaS Founder

08:12 Freelancing and Building Skills

13:05 Starting ListenUp and Dealing with Uncertainty

18:28 The Role of a Product Manager vs. a Founder

24:01 The Power and Limitations of AI

28:13 The Uncertainty of Success as a Founder

33:07 The Skill Set and Mindset of a Founder

44:42 Challenges in Scaling Product Discovery

50:32 Launching ListenUp: Reaching Out and Leveraging Networks

01:03:38 Product Market Fit: A Continuous Process

01:09:32 Nailing the Go-to-Market Strategy

01:15:06 The Future of Product Management

01:16:51 Merging Roles and Holistic Approaches

01:20:10 Scaling ListenUp! and Chasing New Markets

01:22:19 Starting Your Own SaaS

01:26:15 Time Management and Well-being

01:28:32 The Pursuit of a Meaningful Life

01:30:09 Defining Success

01:32:14 Favorite Tools and Resources

01:35:00 Book Recommendations and Guest Suggestions