AI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Most people use ChatGPT wrong—and it’s costing them money. I break down how I use ChatGPT as my strategist, memo writer, and silent operator to scale my businesses faster while saving thousands of dollars and dozens of hours each week. From website strategy and deal negotiation to team performance tracking and content packaging, I show how using ChatGPT as a partner—not just a prompt machine—can 10x your business impact. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT (02:54) High Leverage Strategies with ChatGPT (05:53) Streamlining Operations and Decision Making (08:52) Enhancing Team Performance and AI Adoption (11:55) Transforming Content Creation and Negotiation How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI’s not replacing marketers — it’s upgrading them. In this video, I break down how forward-thinking businesses are using AI to speed up engineering workflows, transform their marketing and sales systems, and create content faster than ever. I also share how AI is becoming a powerful tool for decision-making, giving teams an edge in execution and clarity. TIMESTAMPS (00:00) Unlocking AI's Potential in Business (03:10) Engineering Velocity: The AI Advantage (06:02) Transforming Marketing and Sales with AI (08:47) Content Creation and Team Execution (11:40) AI as a Decision-Making Powerhouse How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com"

AI is the edge your business needs right now. I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations. Get the Free PDF Guide here: https://drive.google.com/file/d/1eJKfQd-lDrCNKjANtlhxklu8Ha_WdARI/view TIMESTAMPS (00:00) Introduction to AI in Business (03:00) Maximizing ChatGPT and LLMs (05:46) Understanding AI Agents (08:57) Building Autonomous AI Workflows (12:01) Staying Ahead in the AI Landscape How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I break down how I’m using ChatGPT and other AI tools to level up marketing and business strategy by focusing on quality inputs for quality outputs. From sharpening copywriting and campaign reporting to streamlining competitor research and hiring, I show how AI can boost productivity and creativity while making better strategic decisions. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT in Marketing (02:43) Mastering Copywriting with AI (06:02) Streamlining Campaign Reporting and Feedback (08:47) Leveraging AI for Competitive Research and Hiring How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t just hype—it’s your unfair advantage if you know how to use it. In this episode, I break down how I’m using AI to drive real business growth, from research assistants and real-time insights to content creation that doesn’t suck. I also share how we’re using AI to streamline recruitment and automate processes so you can scale without burning out. TIMESTAMPS (00:00) Unlocking AI for Business Growth (02:59) Perplexity Labs: Your Research Assistant (05:51) OpenAI's MCP Connectors: Real-Time Insights (09:04) Genspark AI: Content Creation Made Easy (12:03) Claygent: Revolutionizing Recruitment (13:08) Manus: Automating Processes with AI How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t just a tool for marketers—it’s the edge that sets you apart. AI is reshaping how marketers work, letting you move faster and smarter without burning out your team. In this episode, I break down how tools like Manus, Lindy, Super Whisper, and Delphi help automate workflows, generate sharper content, and unlock deeper insights to keep you ahead of the game. TIMESTAMPS (00:00) Automate Workflows (Manus) (00:58) Meetings to Content (Lindy) (03:01) Build Campaign Decks (Gamma) (03:01) Dictation for Speed (Super Whisper) (03:53) Longform Insights (Notebook LM) (05:01) Content Multiplier (Gemini) (05:59) Automated Q&A (Delphi) (07:02) Follow Up Assistant (Superhuman) (07:57) Build Without Code (v0) (08:48) Deep Research (ChatGPT) (09:03) Think Without Data (ChatGPT o3) (09:48) Image Generation (ChatGPT) (10:29) Building Prototypes (Vibe Coding) How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

You don’t need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Most people underestimate how far genuine relationships can take them. I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tactics—are what truly compound. TIMESTAMPS (00:00) Building a Billion-Dollar Network (04:20) Creating Networking Opportunities (06:43) The Importance of Relationships in Networking How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and ahead—as the landscape keeps changing. TIMESTAMPS (00:00) Introduction to AI in Business (03:12) The Evolution of Business Models with AI (05:59) DIY vs. Done With You: AI Implementation Strategies (08:47) The Future of SEO: Search Everywhere Optimization (12:01) Leveraging AI for Recruitment and Team Efficiency (14:51) Building Communities and Content Creation with AI (18:13) The Role of AI in Cost Reduction and Business Growth (21:00) The Future of AI: Autonomous Agents and Workflows (23:49) Conclusion: Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working. Here are the LLMs covered: • ChatGPT-4o • Grok • Gemini • DeepSeek • ChatGPT Operator • Manus AI • Llama • Notebook LM • ChatGPT-o3 • Claude TIMESTAMPS (00:00) Introduction to AI Tools and Their Value (02:55) Exploring ChatGPT 4.0: The Business Strategist (06:11) Grok: Real-Time Data and Insights (08:58) Google's Gemini: Coding and Business Leverage (11:10) DeepSeek: Cost-Effective AI Solutions How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

A winning marketing strategy starts with the right foundation. In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adapting to Change How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adapting to Change How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to. Timestamps: (00:00) Navigating the Changing Landscape of SEO (03:04) Keyword Research and Topical Authority (06:06) Programmatic SEO and AI Integration (08:46) Search Everywhere Optimization and Content Strategy How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI agents are already saving businesses serious time and money—and this is just the beginning. I break down how to build your own, which tools are worth exploring, and why this shift is going to change the way we work forever. If you're not adapting now, you're going to get left behind. Timestamps: (00:00) Introduction to AI Agents (02:23) Building Your Own AI Agents (06:11) The Future of AI Agents and Their Impact How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is reshaping marketing at lightning speed, and those who don’t adapt will fall behind. In this video, I break down the rise of generative AI and how it’s transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG: / ericosiu X: / ericosiu How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn't coming for your job—it's coming for your inefficiencies. Most marketers are still stuck doing things the slow way. I walk through how we’re using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you’re not automating parts of your marketing with AI, you’re already behind. Timestamps: (00:00) Harnessing AI for Marketing Efficiency (03:11) Creating Content at Scale (05:51) Designing with AI (06:18) Channel Domination through AI How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI agents are changing the marketing game. In this one, I break down 6 tools that help with content, scheduling, outreach—even hiring. Plus, how to manage them so they actually save you time. Timestamps: 00:00 Revolutionizing Marketing with AI Agents 03:03 The Power of AI in Content Creation 05:58 Streamlining Scheduling and Outreach How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is quietly reshaping how companies run—faster decisions, leaner teams, and way less busywork. It doesn’t mean jobs vanish overnight, but it does mean work starts to look a lot different. The smart move? Start adapting before it’s no longer optional. Timecodes⏰ (00:00) The Rise of AI-Driven Firms (03:03) Implications of AI on Business Efficiency (06:01) The Future of Work and Human Roles (09:01) Adapting to the AI Paradigm How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is revolutionizing every aspect of business and life. In this video, I show you how to leverage AI for personal and business finance, optimize your health for better productivity, enhance content creation, and streamline operations and software development. These practical strategies will help you unlock massive growth and efficiency. Timecodes⏰ (00:00) Leveraging AI for Personal and Business Finance (02:57) Optimizing Health for Business Success (05:52) Enhancing Content Creation with AI (08:59) Streamlining Operations and Development with AI How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com