Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur
130 episodes
1 month ago
Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!
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Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!
LUYC 124: Pivot Strategies & Community Building with Alex Hillman
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
1 hour 10 minutes 24 seconds
5 years ago
LUYC 124: Pivot Strategies & Community Building with Alex Hillman
Hey family! This week brings you a special episode. Alex Hillman and I teamed up for a live podcast interview and Q&A as COVID-19 was starting to take a toll on business owners.
This is a tough time for most of us. Some online entrepreneurs are seeing a decline in revenue while several industries have been shut down completely. What do we do when we're facing uncertainty, struggling to figure out our next move, and are trying to avoid thoughts of giving up completely?
We pivot. We lean into our communities. We get resourceful.
Alex is the founder of Indy Hall, a coworking community in Philadelphia, and the co-founder of Stacking the Bricks along with Amy Hoy. He joined me to dig into practical pivot strategies, tips for building online communities, and effective sales strategies for a down economy.
Our live audience brought some great questions, so stick around after the interview for some more great advice about marketing during a pandemic, free vs. paid communities, and creating free content when your business is struggling.
Episode Quotes
"If we wait, there may be nothing... so let's be resourceful."
"The difference between a group of people and a community is the direction that the support flows."
"The value of the community gets bigger if the more people are in it and contributing."
"The value of a community is the resiliency of your customers in their businesses."
"Short term thinking is the thing that will kill a lot of businesses."
Listen to Learn
04:45 - Getting to know Alex Hillman, Rapid 5 Questions
11:52 - Challenges small business owners are facing due to COVID-19
18:06 - Marketing and pivot strategies
26:40 - Product sales strategy in a down economy
31:30 - Community building and management essentials
40:07 - Community building during COVID-19 crisis
43:59 - Q&A on finding the right marketing tone
47:28 - Q&A on free content
53:02 - Q&A on free vs. paid communities
1:00:05 - Tools for online community building
1:06:02 - Practical advice for business owners
Connect with Alex
DangerouslyAwesome.com
IndyHall.org
StackingtheBricks.com
Follow Alex on Twitter!
Looking for the Transcript?
Episode 124
Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Janelle Allen from the Zen Courses blog interviews successful online course creators, sharing their stories, successes, and struggles. On the podcast, she also reveals her strategies for creating and growing an online learning business, based on her 9 years as an Instructional Design consultant. Discover how you can build a profitable online course that improves learning, increases revenue, and boosts your authority. Learn how to take your existing learning platform to the next level so you can better serve your audience. Hear stories from agencies, consultants, CEOs and founders who felt called to transform lives through education. Although a lot of podcasts focus on online courses as a means to passive income, you won’t find that here. Instead, you’ll hear from people driven to democratize education and deliver results. Instructional Design, video and audio, engagement, on-boarding, workshops, group programs, marketing your course, launching your course, automation, building authority and trust, social media, getting things done, outsourcing and everything that works (and doesn't work) to help you create a profitable online course that changes lives--including your own!
