Send us a text Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact. With a Master’s degree in Applied Positive Psychology and a b...
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Send us a text Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact. With a Master’s degree in Applied Positive Psychology and a b...
Small Bytes: Unravelling The Secrets of Brand Audits
Level Up Your Brand
7 minutes
1 year ago
Small Bytes: Unravelling The Secrets of Brand Audits
Send us a text An explanation of the importance of brand audits. In this episode, I describe how audits can be used to: Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas: External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve. It's also a s...
Level Up Your Brand
Send us a text Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact. With a Master’s degree in Applied Positive Psychology and a b...
