Google's new AI Ultra subscription plan, priced at $250 per month, sparking considerable debate among users. A major point of contention is the bundle's value, as it includes Gemini's most advanced AI features along with 30TB of Google One storage and YouTube Premium, services many potential subscribers may not need or fully utilize. While some argue the bundle is worth the cost for professionals and businesses who can leverage the extensive storage and AI capabilities, others feel it is an expensive package with unwanted extras and a way for Google to increase revenue, especially given recent price hikes across Google Workspace plans. There is a general sentiment that users would prefer more flexible pricing options focused solely on AI features rather than a bundled approach. The reliability and specific use cases for the advanced AI features, such as Deep Think and video generation tools, are also subjects of discussion.