In this episode of the Level Up Creators podcast, Amanda Northcutt sits down with community strategist Bri Leever to dig into what really drives long-term retention and recurring revenue in paid communities.
If you're a coach, consultant, or subject matter expert thinking about launching a membership or building community into your product ecosystem, this episode is essential listening. Bri shares what’s working in today’s best communities—from pricing strategy and onboarding to AI implementation and leadership development.
💡 Key Takeaways for Builders of Scalable Recurring Revenue Communities:
✔️ The difference between education-centric and connection-centric communities—and how to choose
✔️ The surprising shift from cohort-led offers to community-first membership models
✔️ What high-ticket, mid-ticket, and low-ticket memberships look like when done right
✔️ How to move from “audience gathering” to true community value exchange
✔️ The role of AI in community ops and the future of personalized member experiences
✔️ Why onboarding is never “one and done”—and what top-performing communities get right
✔️ How to develop member-leaders who multiply impact and retention
We also cover:
– Bri’s near-miss shark encounter while free diving 🦈
– Her “Woo Funnel” for bringing member leaders closer to your team
– Why some thought-leader-led communities fail—and how to fix them
🧋 Amanda Links:
Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
Website → https://welevelupcreators.com/
Newsletter → https://newsletter.welevelupcreators.com/
🔗 Bri Leever Links:
LinkedIn → https://www.linkedin.com/in/briannaleever/
Website → https://www.emberconsulting.co/
Podcast → https://open.spotify.com/show/3ZUcl2iYJJOHCxKqhTBvoR?si=936a5d359de34619
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